Archive for April, 2010

You Say it Best

April 27, 2010

“After comparing quotes from 3 mortgage companies, we chose Awareness.  Not only were their fees substantially less, they provided us with great service.  In order to get our home we needed them to work with a tight time crunch.  They were friendly and very easy to talk to, gave us options, and answered all our questions.  When they donated $250 to our church, we were pleased to see how much they care about the community.”  –Carrie

“My mortgage officer at Awareness Home Funding was there for us, answering questions and making sure things ran smoothly all the way through our closing.”  -Lisa

Have you ever watched a commercial where a product or service was given glowing endorsements and wondered if the actor or celebrity was really a satisfied customer?  While the ad creates interest does it instill trust?  Now what if your friend, relative, or co-worker told you about a company and the service they provided.  You would probably be inclined to believe the endorsement.  Why?  Trust.  We trust those we have a relationship with.  We trust those who are like us, and view the world much the same way we do.

This is why we want to share what others have to say about us.  We could just create a bunch of flowery marketing pieces, but unless they share real sentiment it doesn’t carry real value.

We strive to give you our best, to be honest, to work to meet your goals and to keep your interests in front.  We want you to feel comfortable referring your friends, relatives, co-workers, and charity supporters to us.  Growing our business by referrals means we can continue to give back to the communities we serve.  Referrals mean money won’t be spent on elaborate ad campaigns or towering corporate offices.  Referrals mean more $250 donations will be made to your favorite charity when a loan is closed.

Please help us to continue to support your important non-profit causes by referring your friends, relatives, co-workers and charity supporters that might need our help to purchase or refinance their home.

“My home loan specialists at Awareness Home Funding are the most competent, on top of it people that I have ever worked with.  I say this even though I purchased a repossessed home that was in foreclosure and as a result, it had many complications with the red tape and paperwork.  I would recommend Awareness to my family and friends any time.”  -Richard

The Awareness Works 4 U program and You

April 19, 2010

As you read our blog or visit our website you hopefully get a sense that we really do have a passion for helping others.  We want our company to look far beyond the bottom line and at how we can strengthen our communities.  We feel the most effective way is to support organizations that are already doing that.

Our Awareness Works 4 U program is very simple.  When we close a home loan, we make a $250 donation to a non-profit organization that our client chooses.  The idea is to create a complete circle of support.  We make a donation to an organization to help them continue their work.  The organization continues to touch lives making positive impacts.  Those involved with the organization (as a volunteer or member) connect with us to help them with their home loan needs; and more donations to the organization are made.  The cycle is endless.

The obvious question that many have asked is how we really do this.  Where does that $250 come from?  What portion do our clients pay for?

The truth?  Our clients don’t pay a dime for this program; it comes from us and our profits.  We could use this money for large corporate offices in high rise buildings, but we don’t.  We could use this money for elaborate advertising campaigns, but we won’t.  We could use this money for lavish yearly bonuses, but that just doesn’t seem right. 

The saying that, “to those that much is given, much is expected in return,” seems to fit.  We have found that there is huge reward in helping others.  And when we do, the benefits are always returned.  This is not just our program, but yours as well.  Do you have a favorite charity?  Tell us about them!  We are licensed to handle home loans in 5 states, but we have supported organizations nationwide. 

Help us continue to support your communities by referring your friends, relatives and co-workers that might need our help to purchase or refinance their home and keep the circle of support going. You’ll be glad you did, and so will the people you ultimately help.

Prove It!

April 5, 2010

Remember those days on the school playground when one kid made some bold statement and another kid made that challenging accusation back, “Oh yeah?  Prove it!”  These days it seems no matter what you do, you need to prove what you say and who you are.  You go through the checkout at any store, pay for your purchase with a credit card or even debit card, and you are asked to show identification.  Are you really John Smith like your card says?  Prove it.  You call your utility company to ask a question on your monthly statement.  Are you really Jane Doe at the address you say?  Prove it.

Have we become a society of disbelievers that no longer trusts anything that anyone says anymore?  Unfortunately, yes.  The sad reality is that people lie and in order to protect ourselves, we ask that information provided be verified as authentic and true.

But since we also like to see the other side of the coin, this can be a good thing.  Suppose you have worked to gain expertise in a particular area, your degree and licensing can prove it.  Those pieces of paper give you authority and build trust with your clientele.  Or if you have been responsible with your finances and now have zero debt and funds to purchase that new home; your credit report and bank statements prove it.  Those written documents show you can be trusted and are a low credit risk.

When purchase or refinancing a home there is a long list of items you need to provide to your loan officer:  your social security number, date of birth, bank statements, employment information, income, etc.  What does all this personal data prove?  How are these pieces verified?

Your social security number helps identify who you are.  By comparing what you verbally say with your check stubs, credit report and tax records, not only is your identity proven, but any errors or identity theft by others against you can be found and corrected.

Bank statements not only show how much funds you have but also whether or not they are fully available to you.  They help prove you are ready with a down payment, you have full access to your accounts and that there is consistency in your monthly cash flow.

Employment and income are closely related.  In order to be able to afford your home, you need an income and that means you need a job.  Verifying your employment with your employer proves you have steady employment, what you are paid and how consistently overtime and bonuses occur.  The income you earn is used to determine if you can afford the new payments.  (Our last post addresses this topic.)  Reviewing pay stubs proves what you are paid and how often.  Your lender reviews these items (verification of employment and pay stubs) to determine the likelihood that your income will continue in order to prove you can afford your new payments.

In early conversations with your loan officer, the two of you may recognize you are well qualified and prepared for a new home loan (for either purchase or refinance), but the underwriter who approves the loan doesn’t know you.  Your loan officer works to develop a strong case in your favor to prove this loan is a good thing – for you and the lender. 

Proving it doesn’t have to be intimidating or negative.  We work for our clients to help them with the loan process.  Let us “prove it” to you.